This is a pre-finished moulding, but it is a very good quality finish. It is made by a famous moulding manufacturer in France called Senelar, which is now called Larson-Juhl Senelar since the company was acquired by Larson-Juhl. The mouldings produced at the factory in France are made using traditional water gilding and hand finishing techniques, and are the peak of pre-finished mouldings. An article on the companies history from Picture Framing Magazine can be seen here: History in the Making.
